Exhibition Press Release


Exhibition dates: November 05, 2011 - October 23, 2012

Release date: July 15, 2011


Jim Campbell, Exploded Views (Improv), 2011 (installation view); 2880 LED lights, custom electronics; Choreography: Alonzo King LINES Ballet; Commissioned by the San Francisco Museum of Modern Art, courtesy the artist and Hosfelt Gallery, San Francisco – New York; ©Jim Campbell, photo: Sarah Christianson

From November 5, 2011, to October 23, 2012, the San Francisco Museum of Modern Art (SFMOMA) will present Jim Campbell: Exploded Views. This new work, conceived for SFMOMA's Haas Atrium, will feature hundreds of flickering LED lights creating the illusion of figurative images that explore and reflect the human experience. As visitors move through the space, the vantage point alters and the shadow-like figures begin to take shape, blurring the boundaries between image and object. Both abstract and representational, sculptural and image based, Campbell's suspended installation will illuminate the atrium like a chandelier as well as function as a cinematic screen when seen from the museum's second-, third-, and fourth-floor landings.

This exhibition marks a significant new step in the San Francisco–based artist's career as Campbell continues his exploration of image resolution and reduction by exploding the image into a three-dimensional form. Exploded Views reflects the contemporary fascination with 3D technology as much as an interest in the sculptural approach to light objects. It will offer the museum visitor a series of different points of view, which include not just the frontal and recomposed perspective, but also the back, side, and even the underside of a moving image. A series of films programmed for this object will highlight even further the variability of the perception process. As Curator of Media Arts Rudolf Frieling notes, "When the two sides of the equation, the object and the viewer, move at the same time, a constant reconfiguration of the artistic experience takes place. This process of negotiating space in real time is the most essential quality of Jim Campbell's work."

Since Campbell began to use video in the 1980s, he has created a series of works that explore the boundaries of perception and moving image displays. In many of these, the position of the viewer is central to the perception of the work. Campbell's innovative exploration of image resolution on different scales was most recently experienced in an outdoor work commissioned by The Madison Square Park Conservancy called Scattered Light (2010). SFMOMA's version, designed for indoor experience, will similarly feature hundreds of LED lights, creating a vibrant light grid suspended within a support structure spanning the space between two columns in the museum's atrium. Following recent installations of the monumental murals of Kerry James Marshall and an interactive light beam by Marie Sester, the public space of the atrium is once more the focus of an artistic intervention addressing the changes of perception as the visitor moves through public space.

Campbell is one of the most internationally renowned media art pioneers living in the Bay Area. SFMOMA first supported him as an emerging artist in the exhibition Bay Area Media (1990) with the inclusion of his interactive work Hallucination (1989), represented in the Doris and Donald Fisher Collection. His interactive installation Digital Watch (1991) is part of SFMOMA's media arts collection and will be on view on the second floor as part of Selected Histories: Twentieth-Century Art from the SFMOMA Collection. In 1996, Campbell was awarded the 1996 SECA Award in Electronic Media and later this winter, Exploded Views will complement his inclusion in the SECA fiftieth anniversary exhibition and related publication Fifty Years of Bay Area Art: The SECA Awards.

Jim Campbell: Exploded Views is organized by SFMOMA. Major support for the commissioning of this work is provided by Deborah and Andy Rappaport.  Additional support is provided by Roselyne Chroman Swig, Brigitte Sandquist and Phil Black, and Nancy and Joachim Bechtle.

Media Contacts

  • Jill Lynch, 415.357.4172,
  • Emma LeHocky, 415.357.4170,


San Francisco Museum of Modern Art
151 Third Street
San Francisco, CA 94103

Founded in 1935 as the first West Coast museum devoted to modern and contemporary art, SFMOMA is currently undergoing a major expansion project that will significantly enhance gallery, education, and public spaces, enabling the museum to better showcase more of its expanded permanent collection. While the museum is temporarily closed for construction,  through 2016, SFMOMA is “on the go” with an extensive array of off-site programming across the Bay Area, including collaborative and traveling museum exhibitions, major outdoor projects and commissioned installations, and new education initiatives.

Visit sfmoma.org or call 415.357.4000 for more information.